Date With Students – Student Dating Website - Case Study

Love, Lies and What They Learned

dating website case study

Worked with Sobayli to identify core target markets, introductions and partnerships, product development and advisory services. This lends a subtle playfulness and urgency to the experience - get a good match before the bar runs out. Users were interviewed at office in New York City or over the internet using WebEx and telephone We asked all users who were interviewed at Catalyst to eye-track a Match. On the flip side: OkCupid wanted our perspective on certain aspects of the online dating industry. Students can answers the questions over the website that they can compare with other students over the website.

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Visit their website at www. Sign in with Facebook to like interesting canvases. Check out Twine Canvas, a way to meet a match via an app, but with the focus on personality and interests. But until recently, people who use wheelchairs to get around had to look elsewhere to find routes that fit their needs. Available on iOS and Android.

David Evans is an expert in the realm of Online Dating and Social Networking when it comes to marketing and technology. He got his hand on the pulse of the industry and few can claim his knowledge, intuition and contacts. We had started competing profile writing services in when we began comparing notes about the online dating landscape.

David does fantastic job of making people think when proposing provocative ideas and asking right questions on his online dating industry blog. David was a huge help to me when I was creating my online dating site. I highly recommend him. Advised Match on various social media marketing topics ranging from blogs to contests to member profile integration and other aspects of making online dating more social. OkCupid wanted our perspective on certain aspects of the online dating industry.

We presented our position on the competitive landscape, current and future market analysis and emerging opportunities. Advising MeetMindful on product development, launch and customer acquisition and branding. Developed blog for Dr. Created buzz and interaction between Chemistry. An initial site evaluation led to significant changes to the website, including design elements, copy and messaging.

Co-created unique profile system, the first service to feature different profiles for men and women. Worked with Sobayli to identify core target markets, introductions and partnerships, product development and advisory services. DatingAdNetwork was launching a new advertising network for dating websites. Digicraft marketed DAN to our marketing database, made introductions and fostered several partnerships with related companies.

World Singles had a number of key business decisions to make regarding changes to their network of sites, new high-impact features and providing more useful information about about the sites and how they function. Various business strategy options and initiatives will be added to the next version of the network once initial ROI is measured.

But the digital world of dating inevitably comes with real-world problems that singles need to navigate. Dozens of dating apps compete for users, but the vast majority have a photo-centric approach that emphasise physical appearance. In , Spoonjuice, a repeat client, asked Sourcebits to build a new dating app that would innovate the space. Our agile development process and close collaboration with design allowed for rapid prototyping and iteration.

We built a rich data analysis platform for user behaviors and marketing acquisition. Data has driven the product roadmap. We designed both app interfaces to be visually rich and fun, with an intense focus on delightful user experiences.

From user acquisition and web design to media outreach and email marketing, we covered the launch spectrum. Based on user feedback and competitive analysis, Sourcebits identified an in-app purchase opportunity for twine.

Spoonjuice launched twine the first intellectual flirting app for iOS and Android in July Users reported having more interesting conversations and meeting cool people. Spoonjuice then decided to expand its matchmaking portfolio. After Sourcebits conducted extensive user testing and analyzed app data, Spoonjuice asked us to build another dating app in less than 3 months. Spoonjuice launched twine canvas express yourself to meet interesting people for iOS in January When loading, it turns into a radar detector, then briefly spins to pull the user in to reveal a match.

By placing it like a sun rising on the color horizon line of the background, it feels like a source of energy. The " Find New Twine " button doubles as a progress bar. This lends a subtle playfulness and urgency to the experience - get a good match before the bar runs out. In addition to clicking on the profile button, a swipe from the home screen reveals the profile screen for easy editing.

The chat button turns yellow when a user has new matches or messages. The app automatically adds a subtle shadow to the images, which enhances the visual appeal and depth to the canvases. Collages use a limit of 5 images to avoid overloading the system and to keep creation simple. The app encourages users to keep their faces out of the collage.

The gallery is very flat and white to frame the canvases and keep visual focus on user generated content. When it comes to mobile marketing, user acquisition is essential. For this project, our team pulled out the big guns in our extensive web design arsenal. We also ensured image optimization and a responsive, smooth site across all devices. Our ASO efforts after launch took twine out of obscurity in the app stores. On the Google Play Store, twine moved from not ranking in search results at all to ranking in every targeted category.

Thanks to ASO by Sourcebits, twine canvas also went from 12 for "online dating" to 2. Sourcebits handled the Public Relations efforts for twine and twine canvas around their launches, generating buzz on social media channels and through ongoing targeted email marketing.

Check out Twine Canvas, a way to meet a match via an app, but with the focus on personality and interests. It started with a simple question How can a dating app help people meet better matches? Client Requirements Create a unique personality-first experience to connect interesting strangers. Help people overcome the hurdle of starting new conversations. Generate global interest at launch and beyond to drive downloads.

Iamges: dating website case study

dating website case study

She subsequently lost 44 pounds while online dating. In addition to clicking on the profile button, a swipe from the home screen reveals the profile screen for easy editing. David Evans is an expert in the realm of Online Dating and Social Networking when it comes to marketing and technology.

dating website case study

Nov Project Kickoff. You agree to receive occasional updates and special offers for The New York Times's products and services. As a result, users often stated they felt they had to work harder than necessary because of the large number of poor matches returned.

dating website case study

Launch Marketing From user acquisition and web design to media outreach and email marketing, we covered the launch spectrum. Promotional Website For this project, our team pulled out the big guns in our extensive web datinh arsenal. And they have observed this among online daters. Datig scholars found that women have a stronger preference than men do for income over physical attributes. Provided research, analysis and definitive recommendations to dating website case study the business plan to a final presentation stage suitable for formal presentation to venture capitalists. We built collage editing tools with dating website case study actions within the iOS ecosystem: General Perceptions In general, users told us that online dating sites, including eHarmony and Match.